Meet Holly
Holly Williams is an acclaimed singer-songwriter, retail entrepreneur, and mother of four who has built a life around her varied creative passions.
She has released three albums and toured extensively alongside the likes of Jason Isbell and John Prine. Critics have praisedher songwriting as “profound, sincere and reflective.” NPR lauded Holly as having a “magnificent way with words and phrasing.” She is also a retail entrepreneur, having founded the beloved retail emporium, White’s Mercantile. With four locations in Nashville, her self described “general store for the modern-day tastemaker” has been a huge success-honoring the bygone nostalgia of the small town general stores she loved visiting as a child.
She is a lover of the South and its beautifully crafted old homes. Southern Living, Garden & Gun, Country Living, and Architectural Digest are just a few of the publications that have featured her timeless, historic home renovations. Country Living hailed her as one of the Top 100 design tastemakers in 2026.
Most recently, Holly expanded her reach in a big way, launching her own collection of bedding, home decor and kitchen goods with Dollar General — now available in all 22,000 stores nationwide.
She comes from a lineage of legends-Hank Williams Jr. is her father, Hank Williams Sr. is her grandfather and she is carrying on the family traditions surrounded by her artist-musician husband Chris Coleman and her four children. Their youngest daughter, Georgia Grace, has Down syndrome and Type 1 diabetes. She and her husband are very involved in promoting the joys and unexpected blessings of having a child with special needs. “Mama” remains her most cherished title, always. Holly is currently writing her fourth record, focusing on her family, and trying to make sure that authenticity remains at the heart of all of her passions…
