FOLLOW @WHITESMERCANTILE
WHITE’S MERCANTILE is “a general store for the modern-day tastemaker” — a heritage-driven lifestyle brand founded by Holly Williams. The store is named after Williams’ mother’s side (the White family). Holly’s grandparents had a huge influence on her timeless Southern style, with her great-grandfather owning multiple mercantile stores in the charming town of Mer Rouge, Louisiana!
This is where nostalgia and tradition meet modern day-the goods here are expertly curated across four thriving retail locations. The identity of White’s is rooted in authenticity, hospitality, and the classic- Americana meets Elegance-style, and promises an in-person shopping experience like no other!
