I love the creative life, it brings the opportunity to express who I am and what I value through music and beyond. White’s Mercantile is an extension of that ‘beyond,’ destinations for experiences as much as shopping … opportunities for connection … places to share my favorite finds and be inspired in return … places for community, where everyone is welcome…
Can’t wait to see you there!
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WHITE’S MERCANTILE, also known as “A general store for the modern tastemaker” is the brainchild of singer-songwriter Holly Williams. What began in 2013 as an attempt to fill a shopping void in Nashville, save an iconic old gas station, and revitalize the concept of a general store, has turned into a retail phenomenon boasting four locations in and around Nashville, TN and one in Wilson, AR. The store is named after Williams’ maternal grandparents, WARREN AND JUNE WHITE, who owned a mercantile in Mer Rouge, Louisiana, in the late 1800’s and has been hailed as, “impeccable…modern…always on point.”
