Architectural Digest on Holly’s Music and Houses

Holly Williams on Her Country-Music Roots, Flipping Houses, and the Best Gift She’s Ever Received

The musician, store owner, and granddaughter of Hank Williams offers AD a glimpse into her happy home life in Tennessee

By Antonina Jedrzejczak

As the granddaughter and daughter of country legends Hank Williams, Sr. and Hank Williams, Jr., it’s safe to say that Holly Williams, a successful musician herself, has Southern folk in her blood. But there’s much more to the crooner than creating music. Williams opened H. Audrey, a fashion outpost carrying top luxury designers, nine years ago and recently launched White’s Mercantile, a modern general store with a décor slant that’s massively popular with the residents of her home state of Tennessee. A busy mom of two small girls—two-year-old Stella June and seven-month-old Lillie Mae—with husband Chris Coleman, Williams still finds time to pursue her love of antiquing and house flipping (farmhouse, to be exact). With a White’s Mercantile set to open in Arkansas next spring and an ambitious bed-and-breakfast enterprise in the works, Williams spoke with AD about her own decorating style, the lasting legacy of her maternal grandparents, and the best gift she’s ever received.